The company began to expand in new frontiers of the doll industry. Four decades ago LEGO did start to target young women with the release of furnishings and dollhouses; in 1974 this introduced its first real human figures, named Minifigures; and 1979 it expanded in space with sets highlighting astronaut minifigures, https://lego-x.com/2019/11/15/what-lego-vdr-users-can-teach/ rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of charms elements aimed toward young girls. This period also observed the creation of a operations structure, with Godtfred Kirk Christiansen’s son and daughter Kjeld Kirk Kristiansen joining the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1972s also noticed the introduction of a method that allowed customers to choose certain bricks they planned to purchase and build their own versions, rather than get pre-made sets; this was popular with adults, as well as children. In the same decade, Profano branched out into medieval territory with the Castle topic, and in 1980 the company added the first teach sets to its lineup.
In 1989 Lego brought in the Pirate idea, and with it a number of pirate delivers, desert islands and treasure. The business also enhanced its variety of facial expression, adding beards, eye downtimes and lipstick in addition to the typical two sight and smile. Some mature Lego enthusiasts resented these changes, finding the more simple faces of earlier models.
As Seglar expanded into a huge international corporation, it had to find ways to satisfy the requirements of its big name clients like Goal, Wal-Mart and Toys ‘R’ Us, which usually demanded larger selections and faster transport times. To keep up with these requirements, the company began to reduce total production coming back new products by making more utilization of computerized set up systems.
